Diploma in Advanced Executive Coaching: London
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This programme is available in:
Overview:
Diploma in Advanced Executive Coaching:
A challenging programme delivered over 12-15 months that will transform experienced coaches into exceptional executive coaches.
Your Experience
The programme requires substantial knowledge and experience of developing people either as a:
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business leader or senior manager
with a coaching style
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consultant or trainer
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life or business coach
In addition you will be required to have four coach specific clients by the start of the programme, building up to six by the second module.
You will also be in tune with our core values, and while you are experienced in your field, you will be open to learning from any source rather than simply attending a course for a coach qualification.
Programme objectives
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create your own coaching model
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be explicit about your own style and approach
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have a strong ‘signature presence’
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attain the skill to work at a performance and developmental level
Programme benefits
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coach competently with leaders and executives within an organisational context.
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target the type of clients / business you work best with
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ensure you get the results you contract for
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feel confident to coach at a rational and intuitive level
Overview
Self responsibility and co-directed learning
There is no freedom without responsibility – a wonderful paradox which sums up the essence of co-directed learning.
You have the freedom to choose the optimum path of learning, but have to take considerable responsibility for negotiating and creating that reality with others.
This mirrors the trend that 21st century organisations are having to grapple with if they are to survive in the complexity of a rapidly changing world.
Personal coaching on the programme
Each participant will be a client and have the opportunity to address their real personal development issues.
You will have the same coach for the duration of the programme, who will coach you on each event and your progress.
A peer observer will take notes and give feedback both to the client and the coach.
Systemic approach
Coaching always happens in a context, so understanding the web of relationships and patterns of influence in the organisational system, will give you an insight into how to address the more confusing and complex client issues.
Large group work
In order to appreciate fully the interconnectedness of individuals within a system, we will be studying our own development as a small organisation.
We will be alternatively in our system and observing or analysing it. This is a hugely complex and often confusing process, but with skilled guidance from the tutor team, this becomes a very enriching and insightful experience.
The lessons learnt in the large group will be constantly transferred into the business coaching environment.

Programme structure
In order to create a vibrant learning community that parallels many of the dynamics of an organisational system, we have chosen a structure that draws on all our experience of best practice. This involves:
- Four 3-day modules that are spaced 10 - 12 weeks apart to both maintain momentum, continuity and allow time for the integration of new material into working practice.
- Peer groups which will meet physically or virtually between events to compound learning and share expertise.
- Regular individual tutorials or small tutorial groups which will meet as necessary to fulfill development needs.
- Shared responsibility for the output of the programme
- A non-residential assessment day involving:
Morning: Presentation of your coaching model - evaluated by self,peers & faculty. Afternoon: Demonstration of coaching practice - evaluated by self, peers and faculty. Submission of learning journal and theoretical basis of your practice - evaluated by faculty.
- A residential venue that is 'co-managed' to create an environment where we can live and work intensively and privately.
Programme modules
1. Core coaching - skills, performance and development coaching It is expected that you will be familiar with one or two coaching models as a starting point for building your own model. We will present a range of models that represent the range of coaching styles and practices.
The collective knowledge and experience will be harnessed to make the theory alive and practical, and highlight the inherent strengths and limitations of any model.
2. Business and leadership perspective
Depending on the group's needs we will address topics in the region of :
- leadership - vision, presence, inspiration, innovation, communication
- business acumen - strategy, corporate governance, financial management
- marketing / selling, entrepreneurial approach
- operational knowledge - specific to industry sector, technical skills, customer handling, performance measurement
- management of - teams, people, time, projects, resources
3. Psychological theory and therapeutic practices
The psychology of human development can shed great light on our motivation and self-limiting patterns of behaviour. Coaching is not therapy, however there are many overlaps, and much of the complicated coaching issues can be understood and addressed using a therapeutic theory.
A good working knowledge of these theories and practices is key to facilitating the coach, in both defining boundaries and working with the client to move beyond their 'sticking points'.
4. Skills practice
The AoEC recognises the value of experiential learning, and the importance of practising new skills in a 'safe' feedback-rich environment. About half of the programme will be devoted to practice development and supervision.
The tutor team will be constantly demonstrating their skills which participants will be critiquing, evaluating and modelling.
In client / coach/ observer triads, participants will practise the use of new skills and cognitive frameworks. Observers, clients and tutor coaches will give live feedback on performance.
5. Personal development
Through understanding yourself you are able to understand others. Being aware of and utilising your emotions and personal reactions for client interventions, is a very effective skill to master.
"The Highest goal man can achieve is the awareness of his own attitudes and ideas - knowledge of himself provides him with the means to gain intimate knowledge of the minds of others" - Goethe.
We are identifying four components to [ersonal development:
- emotional awareness
- cognitive knowledge
- behavioural skills
- transpersonal / existential awareness
These components are inextricably linked, so change in one area affects the other three.
Accreditation
EMCC Qualification
Senior Practitioner level Equivalent to PG Certificate
ICF Qualification
ACTP (Accredited Coach Training Programme) 127 Coach Specific Training Hours (CSTH) towards the minimum 125 CSTH for PCC (Professional Certified Coach)
Association for Coaching
AC Recognised course
Middlesex University/Professional Development Foundation 40 level 7 (formally known as Masters level) credits through Middlesex University Work Based Learning.
Overview

Entry requirements & process
Your Experience
The programme requires substantial knowledge and experience of
developing people either as a:
- Business Leader or Senior Manager
with a coaching style.
- Consultant or Trainer
- Life or Business coach
In addition you will be required to have
four coach specific clients by the start of the programme building
up to six by the second module.
You will also be in tune with our core values and while you are
experienced in your field you will be open to learning from any
source rather than simply attending a course for a coach qualification.
Entry Requirements / Process
Open Events are available for you to get a first-hand impression of the programme
and staff before embarking on the entry procedure.
The joining procedure involves a development process that will
enable you to:
- Benchmark your skills against others at your level
- Benefit from professional, objective feedback
- Gain fresh insights and enhance your professional knowledge
Take a valuable step in your personal learning journey. The four
stage procedure involving stages.
Overview
Stage 1:
Initial Selection and Application
- Application
form and CV
- Onilne Coaching Competency Questionnaires for Self Assessment:
Business & Leadership,
Self Management Core Coaching and Psychological.
- Online Learning Plan
- Read primary text – 'Executive Coaching with Backbone
Heart' by Mary Beth O’Neill
Stage 2:
In depth Personal Review
and Individual Tutorial
- Individual tutorial of 1.5 hours
- Four Self Assessment Questionnaires
review
- Discuss draft learning journey document prepared beforehand
- Design a Learning Plan for the programme
Stage 3:
Full AEC Participant
- Contact details and learning
objectives posted on participant only site
- Start contacting
fellow participants
Fees, dates and location
Programme fees
Our primary aim is to create a programme of the highest standard that also reflects value for money. This means that we make a promise to get you through to graduation or refund 50% of your course fees see Shared Responsibility.
We have costed the programme at a level commensurate with top quality trainer fees and external course assessment/supervision.
The course fees are £8,500 + vat plus, for residential courses only, there are residential costs of £130 + vat per day.
This fee includes all tutorial support but not additional personal coaching / therapy which may be a pre-requisite of enrolment.
The Entry Procedure has costs of £395 + VAT
The Entry Fee must be paid in advance. The Programme Fees (course fee + residential costs) must be paid before the start of the programme or, for an additional 5%, spread over the duration of the programme by standing order.
Professional and Career Development Loans
are bank loans that can be used to help pay for work related learning. You can borrow between £300 and £10,000 to help support the cost of up to two years of learning (or three years if it includes one year’s relevant unpaid practical work). The Young People’s Learning Agency will pay the interest on the loan while you are learning and for one month afterwards. The loan can be used to pay course fees or other costs such as travel and living expenses. You can also use the loan to supplement other forms of support such as grants or bursaries. Because the Professional and Career Development Loan is a commercial loan product, they should only be considered as an option once all other student funding options have been investigated. For further information on financial assistance to support your learning, please visit www.direct.gov.uk/adultlearning or contact Careers Advice on 0800 100 900. Our learning provider registration number is:
11506
Overview
Venue (residential)
Our residential events take place at Bore Place House, a medieval
manor house set in a 500 acre estate in Chiddingstone, near
Sevenoaks in Kent.
The house, walled garden and group of historic
barns within a courtyard have been restored and refurbished
to provide an environment where we can live and work privately
and intensively. The gardens and field trail around the estate
are also open to us.
Venue (non-residential)
Our non-residential programmes take place at Bonhill House, in central London.
Dates and applications
Diploma in Advanced Executive Coaching Programme: London/Kent (residential)
Advanced Prog 12 Orientation
Fri, November 19, 2010
Advanced Programme 12 - Module 1
Tue, January 18 - Thu, January 20, 2011
Advanced Programme 12 - Module 2
Tue, May 17 - Thu, May 19, 2011
Advanced Programme 12 - Module 3
Tue, September 27 - Thu, September 29, 2011
Advanced Programme 12 - Module 4
Tue, December 06 - Thu, December 08, 2011
Advanced Programme 12 Assessment
Thursday, 14 March 2012
Faculty

David Wagstaff Consultant Coach David Wagstaff is an independent consultant and coach specialising in Organisational Development and Change.
He works with organisations, groups and individuals to bring about changes in performance to meet business objectives. He is particularly interested in the management challenges facing professional groups and has worked with a number of accountancy & law firms as well as senior management groups in Higher Education and the Health Service.
David has degrees from Durham and London Universities. He is also trained in coaching, counselling and facilitation skills. He is a Fellow of the Institute of Continuing Professional Development and an Associate of the Institute of Management Consultancy.
David is a visiting fellow at Sheffield Business School and is currently completing a PhD in knowledge creation from a perspective informed by the complexity sciences
He is a member of the core faculty of the Academy of Executive Coaching and also undertakes a number of individual and team coaching assignments. He is involved with the Leadership Foundation for Higher Education and contributes to The Top Management Programme for senior university staff.
David lives in London but has worked throughout the UK, Australia, the Far East and the United States.
Overview
Marion Gillie Programme Director A consultant and coach agent since 1983, Marion is a highly experienced business psychologist - with great in-depth understanding of the complexities of human behaviour in the business setting. She has worked with a wide range of organisations and has extensive experience in the finance sector, retail, IT and manufacturing. Marion is co-founder of The Gillie Partnership and prior to this was a Partner in Sheppard Moscow Ltd, specialists in OD. Marion is Programme Director of the Advanced Diploma and the Master Practitioner Programmes with the AoEC. She is a Chartered Occupational andCounselling Psychologist and has a Masters degree in Organisational Psychology and Gestalt Psychotherapy. She is an APECS Accredited Executive Coach and Supervisor, and has diplomas in Advanced Executive Coaching and in Coach Supervision with the AoEC.
AoEC Free Open Events
These free Open Events are a forum for
you to:
- Discuss the driving forces
behind the increasing popularity of coaching.Help
you identify whether executive coaching fits your personal, professional
and organisational agenda.
- Meet us - the faculty, staff and graduate
alumni of the AoEC.
- Publicise and provide more information about the
AoEC’s particular programme and approach
- Provide a forum for you
to network with other like-minded professional.
- Follow-up the afternoon
with a complimentary phone coaching session with our faculty. This
will help you clarify your personal & professional
goals and ask further questions
Prior to attending an AoEC Open Event, we recommend you review the podcasts and videos on the Think Tank page.
View the resources...
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