John Leary-Joyce conceived of the AoEC in 1999 as the culmination of 30 years training and developing people.
He worked with AMED to undertake research into the advanced training of coaches. In addition, he collaborated with leaders in the field of coach training and many experienced coaches to design and implement the initial coach development programme.
The AoEC believes that learning to be a great coach is a profound and personal journey. The AoEC believes in coaching you to be a coach. They don’t just teach coaching methodologies, they work with you to develop your own model, your own style and your own 'signature presence'.
Since its inception, the AoEC has been committed to maintaining the highest professional standards, becoming the only UK coach training company to be accredited by the three top professional bodies, the ICF, EMCC and the AC, as well as validated by Middlesex University.