AoEC Autumn 2010 Newsletter
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Welcome to our Autumn issue and we hope you take some time to enjoy
the articles and updates. We offer the first in a series of articles written by
pioneering coach Aboodi Shabi, fantastic contributions from some of our graduates
plus a robust recommended reading section for this issue.
Do continue to send us your comments and suggestions and we hope that you enjoy
this issue.
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Challenging us to look differently at
our Coaching profession – By Aboodi Shabi
Aboodi Shabi has written a series of four articles, previously published in Coaching
at Work, united by the ‘theme’ of challenging us to think differently about our
coaching profession. Please read the first two articles in the series, and look
out for the final two in our next newsletter.
Aboodi Shabi is one of the UK's most senior
coaches and a pioneer and leader in the UK and European Coaching community. He has
facilitated two sell-out workshops for the AoEC on ‘The Art of Masterful Coaching’.
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Leadership Coaching:
Should We Coach to Cure or Coach to Prevent? By Joanita Bonnier
There are enough reasons why today’s leaders lie awake at night: economic downturn,
information overload, 24/7 time demands, driving shareholders value, disengaged
workforce, exhaustion etc. Although we should not hold current leaders solely responsible
for the economic crisis and the pressures that are intensified by it, they are the
ones who must lead their teams out of the crisis to a better and more engaging New
Place.
Joanita Bonnier, a graduate of the AoEC’s
Practitioner Diploma programme, reveals how these new leaders will need
our experience, suggestions for alternative direction, support, coaching along the
journey as they build the new people oriented, engaged organizations of the future.
As we coach to prevent future problems we will, at the same time, provide a cure
for the economic illnesses for long into the future.

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Being Weird, Somatic Cognitive Coaching
and Nick Kitchen – By Ann George
Techniques surrounding executive coaching are constantly developing to ensure effective,
long lasting results. Somatic Cognitive Coaching is the latest string to executive
coach Ann’s bow, providing a theoretical basis to her natural coaching style. Somatic
Cognitive Coaching reveals the known, but unconscious information through the interpretation
of the whole body.
Ann George, a graduate of the AoEC’s Somatic Cognitive Coaching programme, is an
innovative executive coach, specialising in Emergent Knowledge and Clean Language
Questioning techniques in individual coaching and group training. She has a background
in NLP, and an inquisitive enthusiasm for the latest coaching techniques led her
to Nick Kitchen’s Somatic Cognitive Coaching. This article follows her journey from
discovery to implementation of Kitchen’s techniques.

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Approaches to Coach Selection:
Science or Intuition? By Alan Littlefield
Finding the right coach in a growing and diverse market can be a tough call as there
is a bewildering array of possible coaches. Coaches have lots of different backgrounds
– they can be ex‐executives, HR professionals, occupational psychologists, self‐help
enthusiasts, management consultants and psychotherapists. Each coach will use their
own blend of skills, knowledge, experience and training to create their unique coaching
approach. So how can you see the perfect coach amongst the eager masses? Should
your choice be based on your intuitive feel for who has the ‘chemistry’ to work
with you? Or, should you scientifically analyse a set of criteria to find the perfect
match?

Alan Littlefield is a graduate of the AoEC’s
Psychology of Coaching Certificate and is the Lead Coach for HR solutions
provider Kenexa.
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Recommended Reading
101 FAQs about Coaching – By Maggie João
101 FAQs about Coaching is the result of extensive research and consultation
with other coaches with different levels of experience, career paths, and nationalities.
This book discusses questions and doubts about:
- Administrative issues affecting coaches
- Day to day challenges
- Issues affecting business growth
Published by AuthorHouse, available at
Amazon.
Maggie João is an Executive and Life Coach accredited by the International
Institute of Coaching and the Academy of Executive Coaching. She is a graduate of
the AoEC’s Practitioner
Diploma.

Access your Greatness:
By Dr. Karl Anthony Birthistle
With strong conviction, raw simplicity and heartfelt authenticity, Karl explains
how great we can become through taking charge of our life. It is the ‘rigorous logic’
and deep self-examination of his own life that serves as the well-spring for his
beliefs and ideas. This is not an intellectual, cross-referenced justification or
comparison with other philosophies; so you are left to draw parallels with your
own life-experience and other writers on the human condition.
Access your Greatness was published last month by Ecademy Press. Click on the link
below to read the full foreword, written by John Leary-Joyce.
Karl Birthistle is a graduate of the AoEC on a variety of programmes,
most notably the Practitioner
and Advanced Practitioner
Diploma in Executive Coaching.

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CIPD’s latest Coaching Climate
survey report for 2011
This survey was started in 2009 to help HR professionals and coaches working with
HR to deliver coaching and mentoring and to develop the evidence base on practice.
They also wanted to expand and deepen the coverage of coaching beyond what was possible
in their annual Learning and Talent Development survey. Now they are delivering
it for the second time. Reflecting back, it is interesting to see how things have
changed and how coaching is developing within organisations.

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