About AoEC

Founded in 1999, we believe that coaching skills are a new currency for the 21st century workplace and coaching will play an increasingly crucial role in how we construct our corporate cultures, build our company identities, make our businesses more viable and serve the needs of our customers.

We are one of the world’s most certified learning providers with triple accreditation from the industry’s leading professional bodies – Association for Coaching, European Mentoring and Coaching Council and International Coaching Federation. Offering training for individuals or for groups in-house, our blended learning, experiential programmes are suited to different career levels and areas of expertise.

With a keen business focus, our executive and team coaching programmes are suitable for coaches, HR and L&D professionals, future leaders, managers at all levels and organisational development specialists. Our expert faculty will work with you in a focused, dynamic, safe, and inspired learning environment in order to support you in developing your own signature presence.

For organisations, our priority is to help your business unlock its full potential with sustainable, lasting results. As well as in-house training, we offer a range of tailored solutions and products alongside bespoke coaching services for teams, young professionals, and senior management.

We are heavily invested in supporting you and our people are solely focused on delivering the best possible experience and outcome for you. Find out more about our services below.


people trained worldwide


global locations


years experience of delivering professional coach training

“I love talking to potential customers about our programmes and helping them decide which one is right for them and also hearing how much the programmes have changed their lives. I enjoy being part of a great team and working with people who are so supportive and brilliant at what they do.”

Sue Burston, Head of Operations

Content image

“Hearing about how our team coaching graduates are making a positive difference with their clients, including a lot of not for profits and charities, it feels as though in our own way we are helping to make the world a better place, I love being a part of that process.” 

Mike Smith, Programme Manager - Systemic Team Coaching

Content image

“I find it motivating to build true success – which for me means paying attention to purpose, balance, and business results. It is rewarding when we build long term partnerships with our clients and see first-hand the impact of our work, building strong friendships along the way.” 

Karen Smart, Head of Consultancy

Content image

“It is very fulfilling working with our global partners and being able to have a positive impact all over the world. In sharing our expertise, we have created a rich and diverse network that allows us to collaborate across borders, cultures, and languages. We are stronger working together and our global community can really help generate positive change and success for organisations and individuals worldwide.”

Moira Halliday, Director of Programmes and Faculty

Content image

“I believe in authentic leadership which supports other people to be their best and feel valued. People are at the very heart of our business and I am driven to make the benefits of coaching available to everyone. From developing first class skills for individuals working with people, to supporting the growth and productivity of organisations, our goal is to unlock potential, inspire fresh thinking, encourage purposeful working and create empowering cultures.” 

Gina Lodge, CEO

Content image

"Like never before, organisations and the people in them find the need to be adaptable, resilient and resourceful. At the AoEC we believe coaching serves that end like no other management skill. Nothing gives me more pleasure than helping our clients see that begin to happen.

I believe that coaching conversations, done well, create the conditions to unlock those attributes and ignite that resourcefulness for the benefit of all. I love to explore its potential with other leaders as they lead in uncertain times."

John Hill, Commercial Director

Content image

Our Values

Do the right thing

We believe that we all know deep down what is the right thing to do

Stick together

We are loyal to each other. We support each other in pursuit of success as a whole team

Try out new stuff

We try out new ideas and collaborate with exciting individuals who share our values

Say it how it is

We have honest open conversations with respect for everyone and avoid gossiping

Content image

Our Mission

We transform individuals, teams and organisations globally through world-class, accredited executive and team coach training and coaching-based solutions for organisations. 

Our dedication to customer service, inclusive culture and strong ethical approach to business helps everyone we work with realise their full potential.

Content image