At the AoEC we value diversity, and we welcome applicants of all backgrounds and identities. We are committed to fostering, across the company, an equitable and inclusive culture of belonging. 

Job Description 

Client Relationship Manager

The Academy of Executive Coaching (AoEC) places a high value on its working culture of openness, innovation, mutual support and integrity. The AoEC is committed to excellence in customer care and service delivery, and the candidate will help implement these values in the workplace. The AoEC is committed to the personal and professional development of all its employees. 

The primary purpose of this role is to nurture the relationships with existing and potential AoEC customers buying into our Open Programme portfolio of programmes. This role sits within the Open Programmes Sales and Operations team with the primary focus to drive forward enquiries, lead generation projects and engagement with our customers, and alumni. This role offers the opportunity to actively influence and drive forward the AoEC’s sales strategy, including 

• Account management of our alumni database 

• Leveraging touchpoints along the customer journey 

• Running with sales initiatives 

Sales at the AoEC is consultative, offering an exceptional level of customer service and intuitive understanding of customer requirements to map existing and future coaches (our customers) to the AoEC portfolio, fostering relationships and helping to build our customer’s coaching journey with us. The successful candidate will need to be a strategic and a proactive member of the Operations team, able to work both collaboratively and independently. 

Key Responsibilities:   

• Working with the Operations, Product and Marketing teams to support the rollout of sales initiatives and promotion of AoEC programmes. 

• Actively contribute to the sales strategy for Open Programmes, looking for opportunities to take market share and stay ahead of our competitors. Lead on customer reengagement activities including (and not limited to) tactical offer promotions, supporting rollout of ancillary 3rd party products, initial enquiry contact and follow up activity. 

• Respond appropriately to all programme and course leads in a timely fashion – brochure downloads, enquiry and application form submissions, appointment calls, interested lists, open event attendees, and online chat. 

• Build in-depth familiarity with the AoEC portfolio of products to enable consultative selling of programmes and workshops to match the needs of AoEC’s customers. 

• Develop an understanding of the role accreditation takes within the coaching market and how AoEC harnesses accreditation within our programmes as a USP. 

• Seek to understand the competitive landscape in which the AoEC operates, taking an active role in our competitor cycle analysis, monitoring and recording lost business to the AoEC. Be across the USPs of the AoEC offering to maximise conversion and help our customers differentiate and select the right programme. 

• Develop and foster long term relationships with our alumni database, and other programme participants through effective account management strategies – looking to upsell and recommend further learning opportunities as and when appropriate. 

• Work closely with the product teams surrounding new product development, utilising your knowledge of the market, alongside customer insight creating a nimble, customer centric approach to new product launches. 

• Liaise closely with the Operations team surrounding programme delivery to ensure specific customer requirements are met, following all operational procedures within our systems for effective programme delivery. 

• Work with our Marketing team to act as a brand ambassador for the AoEC with active promotion of AoEC’s products on LinkedIn and across social media channels, including at times targeted InMail as appropriate. 

• Advocate a change mindset, constantly looking for improved ways of operating effectively to deliver greater returns for the business. 

• Collaborate with our Organisation's team to proactively identify and pursue B2B opportunities. The duties and responsibilities outlined in this job profile are indicative of the role; however, they are not exhaustive and may be subject to change. In addition, you may be required to undertake other duties within the scope of the role 

Experience & Qualifications: 

• Self-motivated and self-starter, good organisational and self-management skills. 

• An understanding of the coaching marketplace, a coaching qualification is desirable but not essential. 

• A natural communicator and relationship builder, skilled in sales and business development. 

• Experienced in consultative selling and/or account management within a B2C and/or B2B environment. Will provide coaching and training to suitable candidate with less experience. 

• Willingness to be flexible and to adapt to new demands in a developing and stimulating environment. 

Skills & Competencies required: 

• Commercially astute self-starter 

• Highly competent in the use of Microsoft suite of applications; Word, Excel, PowerPoint, also Zoom and video conferencing platforms and CRM systems. 

• Solutions focused and pragmatic. 

• Able to work from home, with stable broadband to enable effective working. 

• Willing to travel to meet occasionally face to face. 

• An opportunity to undertake AoEC coaching programmes as part of your understanding of the products and ongoing CPD. 

Reporting to: Head of Sales and Service 

Working Conditions/Hours 

This is permanent, full-time role. 35 hours a week, although a minimum of 25 hours will be considered for the right candidate. Working from home with occasional travel to company meetings in London or the South East. 

As a customer facing role, flexibility is required as our audience is global, we also run client facing events throughout the year where attendance is expected. 

Salary c£30-33k FTE DOE

To apply please send your CV to

Closing date 3 July 2024.