Business Fundamentals Course for Coaches

A 2 x half-day course offer for those who want to do the thinking required to build a coaching practice utilising their coaching qualification

Upcoming dates:

There are currently no dates available for this programme. If you would like to be kept informed of upcoming dates please click the button to get in touch.

A 2 x half-day course offer for those who want to do the thinking required to build a coaching practice utilising their coaching qualification

Programme Dates:

  • 2 x half-days: 10th & 17 November 2022, 9.30am - 12.30pm GMT

Are you a recently qualified coach looking to set up an independent coaching practice? Do you want to build a practice that utilises your skills, qualifications, and personal qualities? Has the ‘Who am I ‘and ‘How do I coach’ questions supported your thinking to date, but now you are wanting to build a coaching practice that answers a third question: “How will I uniquely, authentically and responsibly do the work as a coach?”

Are you looking for more understanding of what running a typical coaching practice entails and wish to gain support for how you might move into doing this work in a way that suits your intentions, needs and purpose for having the business?

This course has been designed to support your ‘thinking and doing’ process, as you build your coaching practice using your coaching skills and with support from others who are at the same stage or have been in your shoes.

  • Time to reflect on your intentions for building and running a coaching practice
  • Time to gather insights and awareness on what may be needed to put in place for your practice to have your desired impact
  • Time to work with others at the same stage of thinking to enable ‘the doing phase’ to be more effective, time efficient and with a ‘can do’ mindset.
  • Time to reflect on your personal ‘How’ questions and gain support through others for you to own and do.

  • This live virtual 2 half days combines sharing from an established independent coach practice owner and by participation in exercises to reflect on your practice with other newly qualified coaches. 
  • The workshop is designed to help you think and build on your resources to put your plan of action in place for your business and for your line of work.
  • You will work with fellow participants in pairs and small groups throughout the course to your coaching skills in pursuit of your business growth, allowing you to think with clarity on what you want to do next to embed your learning.

What you will learn:

  • You will gain awareness of what is needed for you to run a typical coaching business – this workshop will introduce you to how to prepare your mindset for running a coaching practice, through reflection, on who you are and your purpose for the practice.
  • You will gain awareness of the essential building blocks for a strong commercial, ethical, safe and authentic coaching practice – you will be introduced to the minimum essentials of owning a coaching practice and the programme explores the principles behind these needs and helps you to establish how you might put these actions in place.
  • You will gain insights and support for the ownership of the question of ‘What’s needed for me to do next?”– you will be able to spend time auditing your plans for your coaching practice, to decide on what to do next, by when and with what resources.
  • You will be able to acquire the support of others to help hold yourself accountable to your action plan that builds your business – you will be able to benefit from the time with other coaches on this programme and in the sharing of your thinking for support and challenge in the moment and by creating a network for any future development needs.

Your learning experience:

Learning is shared through faculty-led sessions with practice in pairs and group work.

The programme’s experiential style of learning, allows you to build up your coaching business awareness before building your individual action plan.

Your learning will be supported in a safe, secure and confidential environment, where you will be able to acknowledge your business strengths and development areas, as well as grow your confidence from understanding yourself and your plans for your business that will feel authentic, safe and meaningful to your needs.


Kate Freedman

Kate Freedman Consultant Coach and Course Facilitator

Kate Freedman

Kate Freedman

Kate is independent capability consultant, accredited Executive Leadership and Team coach and experienced facilitator, who has helped hundreds of managers and leaders improve their coaching and leadership capabilities. Kate has 20+ years’ commercial experience in Fast Moving Consumer Goods, Retailing and Manufacturing roles. Prior to setting up her own business, Kate led Unilever UK’s commercial capability programme and was an internal executive and career coach. She is also an experienced and accomplished skills trainer and delivered the in-house coaching skills programme at Unilever. Kate has worked on numerous change programmes and leadership interventions in her learning and development role at Unilever. Kate has worked with numerous supplier proposals to design and deploy training that creates a behaviour change and she understands how to make learning stick in organisations. Kate has been trained as a coach through the AoEC, from Skills Certificate to Advanced programme and understands how the quality of the training can enhance individuals, teams and organisation cultures. Kate’s independent coaching practice retains clients from Unilever and has added clients from Financial Services, Hospitality, and Pharmaceuticals and Technology through Kate’s strong network and associate work. Credentials • Diploma in Executive Coaching (AoEC) • Advanced Practitioner Diploma (AoEC) • Diploma in Supervision • Certified Systemic Team Coach EMCC • Accredited PCC Coach with the ICF (International Coach Federation) • Diploma in Careers Guidance and Development • BSc Food Science and Nutrition and Retail Management

Frequently Asked Questions

Who is this programme for?

The programme is designed to support newly qualified coaches who are considering building an independent coaching practice as a business owner of the practice and coaches who are about to embark on building a coaching practice with limited self-employment experience. It will suit those who are seeking support to do the thinking about what is needed with and through others at the same stage of knowledge and application.

How many people will be on the course?

This virtual course is designed to manage groups of coaches to work together to form an alumni network of support. It will run with a minimum of 4 and maximum of 20.

Is the course residential?

No - Virtual only

How do I apply?

You can apply for our Business Fundamentals for Coaches Programme online by clicking here.

If you would like to find out more before applying, please do not hesitate to contact us and we will be delighted to help you in any way we can.

Terms and Conditions can be found here. 


Each session is run by Kate Freedman.

How much does the programme cost?

The cost is £300+VAT.

What does the programme fee include?

The programme includes study materials sent prior and during the programme.

Is funding available for my training?

Unfortunately, no funding is available. 

What is your dress code?

The course is virtual so there is no dress code.

Are there any language requirements?

You must be able to speak and understand clear English to undertake this programme.

Further reading

£300.00 exc. V.A.T.

There are no dates currently available for this programme. Please register your interest below.

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