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The business case for a coaching culture: benefits, ROI & implementation blueprint
4th November 2025 by Lee Robertson
Why more organisations are moving toward a coaching culture – and how to do it effectively
21st October by Shruti Sonthalia
Reading time 2 minutes
In our modern world, often described by the acronym BANI (Brittle, Anxious, Non-linear, Incomprehensible), leadership development is facing its toughest test. As a top executive, you know that delivering results requires more than strategy; it demands resilience and a healthy organisational culture. The quiet, uncomfortable truth is this: the journey from internal conflict to collaborative wins starts with the courage to look inward. Successful CXO coaching recognises that external mastery hinges entirely on internal alignment.
Imagine a leader at the top of their game - an international business development head for a major sustainable energy company. We'll call him Alex. To the outside world, Alex was a trusted performer, consistently delivering high-stakes business results. His name meant success. Yet, behind the scenes, a fierce, silent battle raged. His persistent leadership development challenge wasn't in the numbers, but in the words - specifically, the email exchanges that would escalate into wars with his peers. This friction damaged the organisational culture and constantly drained his energy.
This wasn't a lack of technical skill. His problem - and perhaps yours - was a critical gap in emotional intelligence and social acuity. The constant need for cross-functional coordination became a battlefield because he lacked the tools to manage his own tension and triggers. This pattern, for a leader of his stature, was simply unsustainable.
The breakthrough for Alex didn't come in a strategy memo; it came from looking in the mirror. Our executive coaching began with a clear diagnostic, confirming the need for growth. But the true turning point was intensely personal: Alex fully owned the need to shift. He admitted that his reactive patterns, the combative emails, were self-sabotage.
Our work became a journey into the power of communication and vulnerability. Guided by principles like Nonviolent Communication (NVC), Alex learned a new language for his inner world. He started to ask:
This process was more than a skill; it was a shift in mindset. By recognising his own feelings and needs, he gained a structured way to step back from the brittle and anxious reality of the BANI environment.
The transformation was profound, moving from conflict to measurable change:
In a BANI world, external stability is an illusion. The most reliable path to resilience and sustainable success is through internal alignment and emotional mastery. C-suite coaching gives you the tools to master your inner dialogue, allowing you to confidently master your external world.
Many thanks to Shruti for her guest blog.
Author biography:
Shruti Sonthalia, MCC, is an executive coach, supervisor, and leadership transformation specialist. She works with senior leaders across global markets to navigate complexity, embody coaching mindsets, and lead with integrity. She is committed to advancing coaching as a profession grounded in responsibility, presence, and inclusive impact.
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