Article
How to maximise the business impact of coaching in your workplace
17th June 2025 by Lee Robertson
Coaching has firmly established itself as one of the most effective ways to unlock human potential at work. But simply…
11th May by Richard Clarke
Reading time 1 minute
At the AoEC we encourage all our course participants to think critically and develop their own coaching model and signature presence as an executive coach.
So for some who have a psychological model, they might handle the cultural differences through looking at the projection and introjection, or prejudices and preferences they have as a coach and how these assumptions might affect their ability to connect with clients from a different culture.
Someone who is more comfortable with approaches like NPL, might think about the different communication styles that exist across culture, something like the Lewis model that looks at linear, multi-active styles of communication for instance.
Someone who is deeply grounded in a more Humanistic approach, ala Carl Rogers would probably not have any cultural issue themselves (ie it might be a non issue) but perhaps be more interested in how their clients experienced culture, but only if it was relevant for the client and raised by the client during coaching.
We have been delighted by our own international growth and exploration across different cultures, because we see our own experiences being enriched by a variety of backgrounds, cultures, and different approaches that bring new learnings and new coaching models to the coaching profession.
Article
17th June 2025 by Lee Robertson
Coaching has firmly established itself as one of the most effective ways to unlock human potential at work. But simply…
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17th June 2025 by Lee Robertson
As the demand for coaching grows, so too does the variety of formats it’s delivered in. One-to-one coaching is now…
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17th June 2025 by Lee Robertson
The world of work is shifting faster than ever. Job roles evolve, industries transform and career paths zigzag rather than…