Article
The business case for a coaching culture: benefits, ROI & implementation blueprint
4th November 2025 by Lee Robertson
Why more organisations are moving toward a coaching culture – and how to do it effectively
Some sessions stay with us. They don’t end when the call does. They linger, settling into our bodies, echoing in our thoughts.
Not because something went wrong, but because something real happened. A client’s grief brushed our own. Their resistance stirred something unnamed. The silence felt heavier, and we carried it.
As coaches, we’re trained to hold space for others. But who holds space for us?
This is where emotional containment becomes not just a skill, but a form of care. And this is where coaching supervision becomes essential.
Emotional containment is the capacity to stay present with strong emotion, without absorbing, avoiding, or rushing to resolve it. It’s not about detachment or dispassion, but grounded presence—a steady, quiet affirmation that says: “This is a lot. And I can be here with it.”
When we build emotional containment, we strengthen our ability to:
This is the invisible work that supports visible impact.
Without emotional containment, subtle patterns can take hold:
These aren’t signs of failure. They’re reminders that we’re human - and that we need space to reflect, replenish, and make sense of what we’re holding.
Coaching supervision is one of the few professional spaces where coaches don’t have to hold everything alone. It’s not a place to perform; it’s a place to exhale. To name what lingers, without needing to fix it.
A coach once arrived in supervision exhausted after a series of emotionally charged sessions. As we unpacked what they were carrying, we discovered unspoken grief—not just their client’s, but their own. Naming it didn’t solve it, but it softened its weight. From that space, they reconnected with their resilience.
In supervision, emotional containment is offered to the coach, just as the coach offers it to the client.
Emotional containment isn’t exclusive to coaching. If you lead teams, mentor others, or hold space in any capacity, it matters. It helps you:
Think of it as inner anchoring. A quiet strength that arises not from control, but from being in the right relationship with what’s here. It’s the ability to say: “I can meet this moment without being overwhelmed by it.”
What emotions from your work are still waiting to be acknowledged?
What kind of space would allow you to bring your full self, not just your role?
Coaching is emotional work. We hold truths, transitions, and transformations. But we don’t have to hold them alone.
Containment is not a solo act. It’s a shared space. It’s the quiet work of being held, so that we can hold others with depth and care.
Supervision offers that space. Consistently. Gently. Without judgement.
If something in you is still carrying a session, a silence, or a question—perhaps that’s the sign. Not to solve it. But to sit with it. Together.
A special thanks to Shruti for her guest blog.
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