Privacy Statement for The Academy of Executive Coaching  

The Academy of Executive Coaching (referred to as ‘AoEC’ from hereon) (which means The Academy of Executive Coaching Ltd and their associated companies) is committed to protecting your privacy when you use our online, telephone and/or other services (“Services”). In this statement, we explain how and why we collect information about you, what we do with it, and what controls you have over our use of it. 

By using any of the sites within our website network (“Websites”) or our Services, you unconditionally agree to be bound by this Privacy Statement. 

From time to time, we add or change functions, features or products to our websites, or add or change Services. This, and our commitment to protecting the privacy of your personal information, may result in periodic changes to this Privacy Statement. As a result, please remember to refer back to this Privacy Statement regularly to review any amendments. 

Any questions regarding our Privacy Statement should be directed to data@aoec.com or alternatively see the section “Comments” below. 

General Data Protection Regulation (GDPR) 

In accordance with the GDPR, AoEC identifies itself as the Data Controller where it collects, stores and processes data and information that is listed and for the purposes outlined in this document below. 

Reason for collecting, storing and processing your data and information 

AoEC collects, stores and processes data and information mainly to respond to your queries, understand your needs and provide you with relevant and better information, products and services, also for marketing purposes (where consent has been given), and for maintaining a customer relationship with the AoEC. More specifically, AoEC’s intention is to: 

i. identify you each time you visit one of our websites or wish to have a Service provided; 

ii. process orders or applications submitted by you; 

iii. improve our Services and Websites 

iv. customise your experience, for example by providing advertisements that we think are relevant to you and which support any specific requests for information you may make through keyword searches; 

v. carry out research on the demographics, interests and behaviour of all of our customers;  

vi. send you information we think you may find useful, including information about new AoEC products and services; 

vii. provide the services that you might be enquiring about or purchasing before, during and/or after receiving any of our services; 

viii. pass to our Global Partners in order to provide the services that you are enquiring about or purchasing; 

ix. provide you with updates, offers, benefits, and/or events when you become an AoEC Alumni; 

x. improve and expand our EDI activities; 

xi. identify you in our system as one of our customers if you choose to leave us a feedback by using your name/email; 

xii. in order to continually comply with the requirements of our accrediting bodies, and pass the accreditation audits in the future; and 

xiii. manage digibadging for our customers competing training with us. 

Type of data and information collected, stored and processed 

Personal data and information 

Data and information collected, stored and processed include, but not be limited to email address, contact details (email address, postal address, and telephone number), data relating to the customer relationship e.g. courses attended, data relating to learning journey e.g. and experience. 

You may be asked, either when you register with us, or at other times, for information mentioned above. You may also be asked to share with us your interests, hobbies and preferences. In addition, when you order certain goods or services from our Websites, we will need to know your credit/payment card number and expiration date. 

You are under no obligation to provide this information, however if you do not, in the absence of this data and information, we may not be able to provide you with certain services, or personalise your experience and interactions with us, or effectively tailor our services for your needs. 

The AoEC will only make automated decisions based on personal data in relation to email marketing. For instance, emails marketing the Professional Practitioner Diploma in Executive Coaching would only usually be sent to individuals who hold the Practitioner Diploma in Executive Coaching. 

AoEC’s preferred online programme delivery platform is Zoom. Where Zoom is not the preferred and/or approved online meeting and/or programme delivery system for some of our Organisational clients, to overcome the non-compatibility with their organisation’s security/systems, AoEC may need to collect, store and process some personal information about the in-house participants in that client Organisation in order to deliver the purchased services to the individual participants in that Organisation . 

Non-personal data and information 

Non-identifying data is tracked when the AoEC’s website is accessed, and this is used for data analytical purposes. 

Log files/IP addresses 

When you visit our Websites, we automatically log your IP (Internet Protocol) address (the unique address which identifies your computer on the internet) which is automatically recognised by our web server. We use IP addresses to help us administer our Websites and to collect broad demographic information for aggregate use. We do not link IP addresses to personally identifiable information. 

Browsers & links to our websites 

We may automatically collect non-personal information about you such as the type of internet browsers you use or the site from which you linked to our Websites. You cannot be identified from this information and it is only used to assist us in providing an effective service on our Websites. We may, from time to time, supply the owners or operators of third party sites from which it is possible to link to our Websites with information relating to the number of users linking to our Websites from their sites. You cannot be identified from this information. 

Cookies 

For all information relating to cookies, please see our AoEC Cookie Policy. 

Data and information sharing 

Data will not be shared with any third parties with the exception of:  

i. Venues, for the legitimate purpose of Programme delivery, with potential sharing of special category data if essential for in-person program execution. 

ii. Accrediting bodies, such as EMCC Global, International Coaching Federation (ICF), and Association for Coaching (AC), for the legitimate purpose of Programme accreditation and accreditation of Programme graduates. 

iii. The Academy of Executive Coaching Ltd and their associated companies. 

iv. Customer insight platforms for legitimate purposes, e.g., Google Analytics, to allow for demographic profiling of our databases’ core demographics. 

v. Systems and digital platforms, for the legitimate purpose of operating the AoEC’s Programmes. 

vi. Where it is held in a third party system on behalf of the AoEC. For instance, the AoEC Customer Relationship Management (CRM) and associated tools is powered by Zoho and securely stored on their cloud based servers. Zoho are not allowed to share the data and only the authorised AoEC personal is allowed access to this data. AoEC holds the rights to audit Zoho to ensure compliance and data & information security. 

Your rights 

An individual may request to see all their data held by the AoEC, have that data updated, or have it deleted, as per articles 15, 16, & 17 of the GDPR. 

Data will be stored for historical purposes and will not be deleted unless specifically requested by an individual. 

Each individual has the right to withdraw consent and opt-out of any marketing communications by requesting directly to the AoEC or by clicking unsubscribe details in any email. All marketing emails will carry an unsubscribe link. 

Each individual has the right to lodge a complaint with the Information Commissioner’s Office (ICO) if they believe their data is not being held or processed according to the articles of the GDPR. 

Security 

AoEC places a great importance on the security of all information associated with our customers. We have security measures in place to attempt to protect against the loss, misuse and alteration of customer data under our control. For example, our security and privacy policies are periodically reviewed and enhanced as necessary and only authorised personnel have access to user information.  

With regard to any part of our Websites that take payment details, we use secure server software (SSL) to encrypt financial information you input before it is sent to us. While we cannot ensure or guarantee that loss, misuse or alteration of data will not occur, we use our best efforts to prevent this. 

Location of data and information stored 

Information which you submit via our Websites or our telephone services is stored on a computer located in the European Economic Area (EEA). This is necessary in order to process the information and to send you any information you have requested. Information submitted by you may be transferred by us to our other offices and to reputable third party suppliers, which may be situated outside the EEA. Not all countries outside the EEA have data protection or privacy laws. In addition, if you use our Services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those Services. 

AI Use 

AoEC may utilise some AI tools to create efficiency in its business operations and customer service, all complying with our internal confidentiality and security policies and GDPR. AoEC only uses AI tools for customer interactions where the data is not shared in the public domain which means your data is secure and only accessed by the relevant job holders in AoEC. 

Information about AoEC Products and Services 

It is very important to us that we provide you with the highest level of service. In order to help us do this, from time to time AoEC companies may send you details of our products and services which we think may be of interest to you. If, at any time, you do not wish to receive these details, please email us at info@aoec.com. 

Comments 

Please email any questions, concerns and/or comments you have about our Privacy Statement data@aoec.com or write to us at: 

Academy of Executive Coaching 
64 Warwick Road 
St. Albans 
Herts AL1 4DL 
United Kingdom