Coaching as a Line Manager

Empower your managers with coaching skills training

Coaching as a Line Manager (CaaLM) is a dynamic modular programme designed for organisations committed to developing essential coaching skills in their managers and leaders. The CaaLM certificate will not only enhance communication style and options but will also provide managers with a pathway towards a coaching qualification should they wish to do so.

This programme is available in house, in-person or virtually using zoom. 

Who is the programme for?

This course is perfect for line managers wishing to develop their interpersonal skills and who have an interest in learning how to use a coaching approach. Developing a coaching mindset would benefit leaders who are known for their functional expertise. Effective coaching skills will provide them with the tools to diversify their communication styles creating a positive managerial environment in your organisation.

    Coaching as a Line Manager - What will I learn?

    The learning experience

    Learning is shared through faculty-led sessions with hands-on practice in pairs and group work over four transformative months. The programme kicks off with a dynamic 2-day workshop followed by four engaging 2-hour CaaLM Conversations, where participants put theory into practice under the guidance of expert faculty.

    CaaLM 2-day workshop

    Day 1: Developing a Coaching Mindset

    Day 2: CaaLM Skills

    CaaLM Conversations (4 x two hour sessions) 

    Held monthly, in-person or virtually, these sessions create a collaborative space for faculty-led discussions and peer interaction in triads/quads.

    The programme’s experiential style of learning allows you to practise coaching skills from day one and will enable you to better understand how and why coaching is an effective development tool.

    Your learning will be supported to develop a trusted space with your colleagues, with a shared agreement on confidentiality. You will be encouraged to practice your skills and grow your confidence from personal and structured feedback.

    Coaching as a Line Manager - What will my company gain?

    How you'll learn

    This live virtual and in-person programme combines theory and participation to allow you to practise coaching skills in person, gain insights into how line managers can use a coaching approach and how it can be applied in your line of work. You will work with your colleagues, in pairs and small groups throughout the course to practise coaching skills, gain peer feedback and embed your learning.

    You will be led by expert faculty who will provide personal and direct feedback as you test your ‘coaching wings’ in small practice quads: coach, coachee, observer(s).

    What line managers will learn in this four month certificate:

    Coaching as a line manager programme structure


    Who is the programme for?

    The programme provides Talent and Learning & Development directors with an opportunity to bring coaching skills development in-house to develop their line managers’ capability. Many line managers can benefit from the CaaLM programme. They could be newly appointed managers, managers who have a strong functional expertise and are new to line management, those who have been managers for longer but who have a desire to develop and grow.

    How many people will be on the course?

    CaaLM has been designed for groups of 8, 12 or 16. Ideally, the CaaLM conversations which follow on from the two-day workshop would be in groups of 4.

    Is the course residential?

    Your internal sponsor would arrange the logistics and venue.

    How do I book a course for my organisation?

    For sponsors a great start will be to book a conversation with Karen Smart, AoEC Head of Consultancy, so that we can gain greater insight into your ambition and what you wish to achieve.

    Book a conversation here

    Is there any pre-course work?

    There is no formal preparation. Managers need to be ready to share a relevant work topic as part of the skills practice. This could be an opportunity, a dilemma, an interpersonal matter, a problem.


    Each programme is led by one faculty for up to 12 participants and two if the numbers of participants are more. Faculty members are all highly experienced executive coaches in their own right with a range of backgrounds in various professional sectors. Click here to see a list of faculty.

    How much does the programme cost?

    This will vary depending on numbers of participants, which elements are included, the number of faculty required and the modality. Enquire for further details using this email address

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