AoEC launches new certificate in team coaching

15th March by Lee Robertson

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AoEC launches Team Coaching Fundamentals

Experienced coaches, team leaders and people management professionals are now able to enrol on the new ICF-accredited Team Coaching Fundamentals Certificate the AoEC has announced.

The inaugural open programme is being held on 18th- 20th May and is also offered as an in-house course within organisations looking to deepen the expertise of their internal coaching pool. Currently running over three consecutive days via Zoom, the certificate is priced at £1,800 plus VAT.

Participants on the virtual open programme will develop a greater capability in responding to the different situations and challenges teams and their coaches face in the contemporary workplace. They will also gain a better understanding of the many subjects critical to team effectiveness including team dynamics, systems awareness and the importance of resilience and wellbeing.

Combining theory with an experiential style of learning, attendees will learn about the AoEC’s team coaching competency model which closely aligns to the International Coaching Federation’s recently published competencies. They will discover how to draw on these competencies to support a team looking to improve its collective performance. In addition, they will explore how teams function at their best, be introduced to a robust model of high-performing teams and clarify the differences between coaching and similar ways of working with teams such as facilitation and training.

The programme is accredited with the International Coaching Federation (ICF) for 18 CCEs (Continuing Coach Education Units) and will prepare participants to grow their confidence in working with teams and enable them to incorporate team coaching into their practice or skills portfolio.

Moira Halliday, director of training at AoEC commented: “We are seeing the need for accredited team coaching training deepen as it becomes standard for organisations to operate with a model based on collective leadership. This programme has been designed in part to reflect that trend as a generalist introduction for those with little experience of coaching teams. It also complements the coach training programmes we have offered for many years in Systemic Team Coaching and will give participants a thorough grounding in the knowledge and competencies required to start coaching teams and enable coaching professionals to ensure their skills are future fit for the fast moving and developing needs of their clients.”

Paul Williamson from the Ambassador Theatre Group who took part in a pilot of the programme added: “The AoEC’s Team Coaching Fundamentals programme is a beautifully designed learning experience. There is a tremendously engaging mixture of discussion, theory, and application. The framework used is strong and the scenarios and role play really succeed in bringing the subject to life. This programme really helped me to broaden my coaching knowledge and get to grips with the idea of coaching within a system. As an internal coach within a large global organisation the knowledge gained has been invaluable.”

Full programme details can be found at