Introduction to Becoming a Qualified Executive Coach Open Event

Thank you for registering

Thank you for registering for our 'Introduction to Becoming a Qualified Executive Coach' open event.  You may be joining for a variety of reasons and through our skilled and knowledgeable faculty and graduate, we aim to provide you with all the information you need to allow you to explore the next steps on your coaching journey.

Hear from one of our Client Relationship Managers, Lisa, about what to expect from the event and the information available now, that will help you to make the most of the session.

At this interactive event, you will be able to ask questions of our expert faculty and one of our Practitioner Diploma in Executive Coaching graduates. We invite you to think about what you wish to take away from the session and what question you are hoping it will answer.  We encourage you to have your video on and ask as many questions as you need to.

NB: Video Content from the meeting, other than the graduate section (without participants) will not be shared. 

Information to read in advance

  • Please do watch the videos and read the documents below to help you understand more about coaching and the pathway options available to you.
  • We hope you have received your Zoom meeting link by now, but if you have any difficulties or wish to speak to a member of our client relationship team, don't hesitate to get in touch.

We understand that choosing your training provider is an important and personal choice. We can happily talk about what makes the AoEC and our programmes special, but you may prefer to read the feedback from people who have experienced the programmes themselves. View graduate experience videos on our Youtube channel and written reviews on Google can be found here.  Interviews with people who have graduated from our programmes can be found on our Knowledge Bank

You can email us or click on the link below to book a call

Tracy talks here about the core competencies required for executive coaching, to give you a better understanding of what's involved.

Hear our Head of Consultancy, an experienced coach and part of the programme's faculty Karen Smart, coach therapist Simon Heath around his workload. Watch how he finds his own answers upon receiving effective coaching skills.

We hear from many graduates about what makes their programme special and we hope to have captured that 'magic' in this short video.

The AoEC Coaching Tree

Coaching Levels Infographic - tree

FAQs

What is covered at these events?

Choosing your coach training provider can be challenging. We want to give you a taster of what it is like to train with the AoEC. 

The event includes:

  • The Pathway to Accreditation
  • What makes the AoEC special
  • Graduate Experience
  • Interactive Q&A Session

Who attends these events?

These are available to anyone, everywhere.

Although we advocate that coaching skills can be used to aid and enrich any conversation and therefore have a range of programmes to suit people at all stages of their coaching journey, examples of people who attend these events include:

  • managers and leaders who want to use a coaching approach
  • people who have been coaching but would like to formalise their training and/or obtain an accredited status
  • people who work in HR, learning and development, organisational development, people development and talent management
  • consultants, counsellors, psychologists, mentors, trainers who want to add coaching to their portfolio of offerings
  • people who are exploring a new career choice


These are great opportunities to come together with like-minded people who are interested in a similar journey to you.

How do the events take place?

The duration of our virtual open event is one hour. It is hosted by one of our faculty and supported by one of our Client Relationship Managers.

We use Zoom as our platform and as the events are interactive we encourage videos to be on. 

All of these events are free and designed to help you in your decision making - we welcome feedback on what you would find helpful.

What happens if I register but then can't make it?

Don't worry.

You will be sent an email, containing further information and how to sign up to a future event.

Will the sessions be recorded?

The virtual sessions are interactive and we invite people to have cameras on and to join in the session.

We only record the graduation experience section of the event i.e. the Faculty and the Graduate (without other participant cameras on)

What does 'accreditation' mean?

Accreditation is increasingly sought after in the coaching industry – particularly from departments responsible for coaching procurement. With no formal regulation in the industry, there is a need for coaches to demonstrate credibility and provide reassurance. Accreditation provides this. 

There are two components to becoming an accredited coach. First of all, when choosing a training provider you should find out who the course is accredited by. 

The second component is to apply for your own individual accreditation with your chosen professional body. For coaching the main professional bodies are:

  • Association for Coaching (AC)
  • European Mentoring Coaching Council (EMCC)
  • International Coaching Federation (ICF)

After completing and graduating from one of the AoEC’s accredited diploma training programmes, you are on your way to becoming an accredited coach. The Practitioner Diploma is triple accredited with each of these professional bodies giving you the assurance of the high quality professional standards of your training and your choice for accreditation application.

Offering new graduates accreditation with the AoEC for one year for free, we support you by giving the recognition of your qualification status as well as the time you may need to gain coaching hours required for your accreditation.

Find out more here

To understand how Accreditation can help you in your coaching career, download our Guide to the Accreditation Bodies.

AoEC Payment Plans - to lighten the load

In England, Wales and Scotland there is a 10% discount for individuals who have completed the Coaching Skills Certificate with the AoEC.

Interest free payment plans are available to self-funders if you wish to pay for the programme by instalments. 

NB: If you are self funding the Practitioner Diploma, then there is the option to spread the payments with monthly interest free instalments. When submitting your application, please make sure to select this payment option. An invoice will be sent to you once your application has been processed, and it is required that the first instalment is paid before receiving the course enrolment details. Please note that all payments are subject to VAT.

This formulates a credit agreement for your course participation and requires payment in full before delivery of the final module. The payment plan is not an indication of payment per module, should you no longer be able to proceed with the course as planned, full course fees are still applicable.

Please contact enquiries@aoec.com for further information.

Meet Our Faculty

Karen Smart

Karen Smart Head of Consultancy

Karen Smart

Karen Smart

Karen is our Head of Faculty and the go-to person for organisations who wish to use coaching to generate positive change and business performance. She has a wealth of experience in supporting organisations to embrace coaching and coaching skills. Recent sector experience includes the following; financial services, professions, manufacturing, pharmaceuticals, entertainment, public sector, utilities and SMEs.

Lucy Tulloch

Lucy Tulloch Senior Faculty

Lucy Tulloch

Lucy Tulloch

Lucy is an experienced executive and team coach with a 20-year career in specialist travel and tour operations. With a Post Graduate Certification in Business and Personal Coaching, Lucy's determination to help individuals and teams optimise their performance, find fulfilment in their work, and take control of their careers led her to start her own coaching practice. With a natural blend of warmth, challenge, support, and fun, Lucy's coaching approach is highly effective. She brings to her coaching, her exposure to significant business growth, a solution-focused mindset and practical experience of change management. Lucy's passion for travel extends to working with clients globally in industries such as travel, education, financial services, tech, and recruitment. She has continued to enhance her coaching expertise by studying high-performance team coaching, wellbeing and stress management as well as CBT for Coaching. Lucy lives in Oxfordshire with her young family and enjoys cooking and long dog walks in her free time.

Anne-Marie Rowson

Anne-Marie Rowson Faculty

Anne-Marie Rowson

Anne-Marie Rowson

“As a coach I get a huge kick out of seeing an individual tap into their own personal power and really start to increase their effectiveness, not only in the workplace, but in all aspects of their life. I aim to bring a mixture of curiosity, challenge, compassion and courage to my coaching practice and am constantly learning from my clients.” Anne-Marie began her career in the military and later trained as a business psychologist, working as an external consultant before moving into a series of internal roles focused on leadership and executive development. She has lived and worked internationally and has experienced many different aspects of corporate life including acquisitions, corporate renewal, and transformational change. Working independently for almost a decade, Anne-Marie is a graduate of the AoEC Advanced Practitioner Diploma in Executive Coaching and works with leaders from many different types of organisations, both large and small, private and public. She lives in South Somerset and can frequently be found walking along the South West coastal paths or in the hills in Wales, whizzing around on her motorbike or pottering in her garden.

George Warren

George Warren Faculty

George Warren

George Warren

Based in Wales, George is an ICF accredited executive coach, facilitator and consultant. After a year living in Argentina, George enjoyed nine years in senior management positions in the travel industry. It was here that he noticed that, each time after being coached, he felt unstoppable, that he could tackle any problem. Following up his interest, he studied and practiced coaching, enjoying the challenge of introducing a coaching culture and style to businesses. It was while attending the AoEC’s Practitioner Diploma programme that he realised coaching was in his bones. He set up his own practice shortly after graduating, and hasn’t looked back since. An internationalist at heart, George loves nothing more than understanding different cultures and approaches. He has coached clients across Europe, Asia, North and South America, Australasia and Africa. He is deeply passionate about the topics of confidence, potential and enjoying a life and career in line with one’s values.

Joan van den Brink

Joan van den Brink Faculty

Joan van den Brink

Joan van den Brink

Joan’s life purpose is to create intimate environments so that people thrive. This acts as her north star in all her work and interactions with others. She has extensive experience in working with organizations as a senior manager, executive and as a consultant. She has specialised in leadership and talent since 2001 and been an executive coach for over 15 years. Prior to her consulting experience, Joan has enjoyed an eclectic career spanning Marketing, Operations, HR & Communications. Her expertise lies in working with teams and individuals in creating bespoke solutions to specific people needs that range from enhancing team effectiveness through building more trust and intimacy to creating and implementing people capability frameworks to develop desired skills in organisational transformations. She has extensive experience of working in the field of diversity and inclusion to facilitate the development of less favoured groups within organisations. Joan has a strong track record in building trusted advisor relationships and supporting others to grow and develop. In addition to her people consulting work, Joan is an author, executive coach and coach supervisor.

John Gray

John Gray Faculty

John Gray

John Gray

“My role as AoEC faculty allows me to combine my experience in coaching with my enthusiasm for supporting people in their professional development and personal awareness and change. I bring empathy and insight to working with those in their learning journeys, for them to find their ideal coaching model and approach.” Originally qualifying and practising as a solicitor, John has also worked at the at the Quaker United Nations Office in Geneva, in grassroots peace-building in Burundi, and establishing and leading a community mediation service. Since 2001 he has been freelance offering organisational consultancy and facilitation, non-managerial supervision, and also latterly coaching. He has developed a number of professional development programmes and initiatives, including supervision skills, effective conflict skills, team building, reflective practice, managing change, and globally responsible leadership skills and practice. His coaching practice is with leaders and leadership teams, in a wide range of local, national and international organisations. In addition to his coaching, and his faculty role with AoEC, John is a part-time lecturer in leadership and management at the University of York’s Centre for Applied Human Rights. John’s qualifications include: · Practitioner Diploma in Executive Coaching · Diploma in the work of the Change Agent · Advanced Diploma in Therapeutic Counselling (Groupwork Skills) · Certificate in Management and Leadership · Accredited Executive Coach – AoEC

Neil Mackinnon

Neil Mackinnon Faculty

Neil Mackinnon

Neil Mackinnon

Neil is a coach and consultant based in London. Following an early career as a professional musician, Neil transitioned into the business side of the cultural sector. He ultimately spent 12 years at London’s Southbank Centre, the UK’s largest arts centre, in a series of increasingly senior management roles. He first worked with a coach in 2013 and found the experience transformational, resonating deeply with his lifelong fascination with personal development, growth and effectiveness. This experience instigated an odyssey of exploring coaching through a learning cycle of reading, experiencing and practicing. He brought coaching as a style of leadership into his work at Southbank Centre and began gradually building a 1:1 practice externally towards the end of his time with the orgainsation. Neil has trained with RD1st and is a graduate of the AoEC’s Practitioner Diploma program. He is passionate about supporting people to connect with their personal agency, get specific about what they want and become the best version of themselves as they go on the adventure towards getting it.

Shruti Sonthalia

Shruti Sonthalia Faculty

Shruti Sonthalia

Shruti Sonthalia

Shruti Sonthalia is a highly accomplished Master Certified Coach, renowned in the International Coaching Federation for her exceptional talent in guiding executives and senior leaders towards peak performance. With an impressive global reach, Shruti has provided dynamic executive coaching to C-Suite and senior leaders across a diverse range of industries, from multinational corporations, operating on a global scale, to market leaders in technology, financial services, data analytics and legal consulting, there Shruti consistently empowering renowned department heads and senior managers to unlock their full potential. Her expertise extends to industry leaders in technology, pharma, retail, manufacturing, financial services, development, Edutech, chemical, agrochemical, and textile, among others and invitations to present at major coaching platforms, including the prestigious ICF Global Converge, are a testament to her reputation as a leading industry professional. Clients wholeheartedly endorse Shruti's compassionate, yet fiercely determined approach, as she advocates for them to embrace their true abilities and potential. With a diverse portfolio spanning organisational culture, resilience, stakeholder management, career transitions, difficult conversations, emotional intelligence, and burnout, Shruti has consistently helped clients derive tremendous value from transforming challenges into opportunities for growth. Her ability to navigate ambiguity and the unknown while embodying agility, resilience, deep listening, curiosity, and presence has positioned her as a trusted guide in the world of coaching. Beyond her impactful coaching work, Shruti has been a Coach Educator and Mentor Coach for years, equipping business leaders with coaching skills and supporting aspiring coaches worldwide in achieving their coaching credentials. Shruti also serves as a Board Member of an International Women's organisation with ECOSOC status at the UN, headquartered in Geneva. Additionally, she has designed and led coaching interventions for country heads and core teams, including Peace Corps Madagascar and Fiji. Shruti's educational background includes a sociology degree and economics diploma from the esteemed London School of Economics and Political Science. She has been a recipient of the prestigious ICF Young Leaders Award.

Sue Reynolds PCC

Sue Reynolds PCC Faculty

Sue Reynolds PCC

Sue Reynolds PCC

Sue Reynolds has over 20 years Human Resources experience in Business Partnership, Global Reward, Learning & Development, Organisational Effectiveness and Generalist HR. She is Senior Director for Pfizer’s Global Innovative Pharma Business with responsibility for the emerging and developed countries of the European & the Africa/Middle East Regions. Her focus is on culture, employee engagement, talent management, leadership development and organisational change. Previously Sue worked at Age Concern England. Sue is studying psychology and is a Fellow of the Chartered Institute of Personnel & Development. Friends, family and fitness are priorities along with a passion for her life-time interest in horses and more recently, in learning to dance.

Susie Bourne

Susie Bourne Faculty

Susie Bourne

Susie Bourne

Susie is an AoEC Accredited Associate Executive Coach and Accrediated Team Coach with 15 years of marketing experience at a senior level. She has held roles including Marketing Operations Director at the Telegraph Media Group and Marketing Director for the Times and Sunday Times. She has managed teams of up to 30 and her business expertise includes managing change, strategy, business planning, problem-solving, the creation of training and development programmes for 250+ people, introducing new processes and shaping the culture within newly formed teams. Susie also brings an extra set of skills to the world of business because as well as being a fully qualified Executive Coach she is also a trained, working actress with many high profile adverts and theatre work under her belt.

Valérie Weston

Valérie Weston Faculty

Valérie Weston

Valérie Weston

Valérie is a member of faculty for the Practitioner Diploma in Executive Coaching. She is an ICF certified executive coach, coach mentor and leadership consultant, and has over 20 years of experience in the field of people development. Committed to helping individuals and teams make the most of their talents, Valérie believes in mixing lightness and depth to create a supportive yet challenging environment where people can explore, reflect and grow. She has coached and trained executives at all levels from junior managers to managing directors and her clients include DuPont, PwC, HSBC, the World Health Organisation, Smiths Group, Forum for the Future, Concern Universal, Ardagh and Buckingham Palace. Valérie previously held senior leadership and global commercial management roles at a FTSE 100 company and was a volunteer with VSO in Africa. Her coaching roles and qualifications include: - Practitioner Diploma in Executive coaching (AoEC) -Team coaching certificate (AoEC) -Master trainer in coaching / management programmes (HSBC) -Co-active Coach (Coaches Training Institute) -Executive coach and member of faculty for HSBC University, the CIPD and the Leadership Trust. A dual French and British citizen, Valérie is happy to work in French or English.

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