Coaching Skills Certificate Information Sheet
Introduction to Coaching Open Event Information
Thank you for registering
Thank you for registering for our 'Introduction to Becoming an Executive Coach' open event. You may be here for a variety of reasons and through our skilled and knowledgeable faculty and graduate, we aim to provide you with all the information you need to allow you to explore the first steps upon your coaching journey.
Hear from two of our Faculty, who explain what you can expect from the event.
VIDEO: reminder to read the info beforehand if you are new. If you are already practicing, mention PD brochure - come with questions and participate and talk about live demonstration etc.
At this interactive event, we invite you to think about what you wish to take away from it and encourage you to have your video on and ask as many questions as you need to. We will also be asking for a volunteer to be coached for free by our faculty, so if you have a particular issue you'd like to discuss, you may have that opportunity as well.
NB: Content from the meeting, other than the graduate section (without participants) will not be shared.
Information to read in advance
We also encourage you to read the documents below in advance of the meeting, to allow you to deepen your understanding of the options available to you.
We hope you have received your Zoom meeting link by now, but if you have any difficulties or wish to speak to a member of our Customer Relationship Team, don't hesitate to get in touch.
Book a call
We understand that choosing your training provider is an important and personal choice. We can happily talk about what makes AoEC and our programmes special, but you may prefer to read the feedback from people who have experienced the programmes themselves. Our reviews on Google can be found here and interviews with people who have completed the programmes can be found on our Knowledge Bank.
FAQs
What is Coaching?
Whether you are exploring training to become a coach or looking for coaching solutions for your organisation - we are here to help you find your way. Take a look at our video to find out more.
How can I become a Coach?
What is the difference between Coaching? Mentoring? Advising? Counselling? Consulting? If you are unsure on what it means to become a coach, please download our helpful Coaching guide and get started on your journey.
What does 'accreditation' mean?
Accreditation is increasingly sought after in the coaching industry – particularly from departments responsible for coaching procurement. With no formal regulation in the industry, there is a need for coaches to demonstrate credibility and provide reassurance. Accreditation provides this.
There are two components to becoming an accredited coach. First of all, when choosing a training provider you should find out who the course is accredited by. In order to apply for individual accreditation who will need to have completed an accredited course.
The second component is to apply for your own individual accreditation with your chosen professional body. For coaching the main professional bodies are:
- Association for Coaching (AC)
- European Mentoring Coaching Council (EMCC)
- International Coaching Federation (ICF)
After completing and graduating from one of the AoEC’s accredited diploma training programmes, you are on your way to becoming an accredited coach. The Practitioner Diploma is triple accredited which each of these professional bodies giving you the assurance of the high quality professional standards of your training and your choice for accreditation application.
Offering new graduates accreditation with the AoEC for one year, we support you by giving the recognition of your qualification status as well as the time you may need to gain coaching hours required for your accreditation.
Find out more here.
To understand how Accreditation can help you in your coaching career, download our Guide to the Accreditation Bodies.
What is covered at these events?
Choosing your coach training provider can be challenging. We want to give you a taster of what it is like to train with the AoEC.
The event includes:
- what is coaching - and what it isn't
- we ask for a volunteer to take part in a short coaching demonstration
- get a feel for what the AoEC is about and learn about some of the relevant AoEC coach training programmes
- hear the honest story from a graduate from the Practitioner Diploma in Executive Coaching programme
- an overview of accreditation
- have an opportunity to have your questions answered
Who attends these events?
These are available to anyone, everywhere.
Although we advocate that coaching skills can be used to aid and enrich any conversation and therefore have a range of programmes to suit people at all stages of their coaching journey, examples of people who attend these events include:
- managers and leaders who want to use a coaching approach
- people who have been coaching but would like to formalise their training and/or obtain an accredited status
- people who work in HR, learning and development, organisational development, people development and talent management
- consultants, counsellors, psychologists, mentors, trainers who want to add coaching to their portfolio of offerings
- people who are exploring a new career choice
These are great opportunities to come together with like-minded people who are interested in a similar journey to you.
How do the events take place?
The virtual events last 2.5 hours and have two AoEC faculty at each event.
We use Zoom as our platform and as the events are interactive we encourage videos to be on.
All of these events are free and designed to help you in your decision making - we welcome feedback on what you would find helpful.
What happens if I register but then can't make it?
Don't worry.
You will be sent an email, containing further information and how to sign up to a future event.
Will the sessions be recorded?
The virtual sessions are interactive and we invite people to have cameras on and to join in the session.
We do let everyone in the group know that the session will be recorded, but the recording will only be made available for the private use of the people that attend the event and will be password protected. It will not be publicly available.
AoEC Payment Plans - to lighten the load
In England, Wales and Scotland there is a £250 discount for individuals who have completed the Coaching Skills Certificate with the AoEC.
Interest free payment plans are available to self-funders if you wish to pay for the programme in instalments.
NB: If you are self funding the Practitioner Diploma, then there is the option to spread the payments over 4 monthly interest free instalments. When submitting your application, please make sure to select this payment option. An invoice will be sent to you once your application has been processed, and it is required that the first instalment is paid before receiving the course enrolment details. Please note that all payments are subject to VAT.
This formulates a credit agreement for your course participation and requires payment in full before delivery of the final module. The payment plan is not an indication of payment per module, should you no longer be able to proceed with the course as planned, full course fees are still applicable.
Please contact us for further information.
Meet Our Faculty

John Gray Senior Faculty

John Gray
“My role as AoEC faculty allows me to combine my experience in coaching with my enthusiasm for supporting people in their professional development and personal awareness and change. I bring empathy and insight to working with those in their learning journeys, for them to find their ideal coaching model and approach.” Originally qualifying and practising as a solicitor, John has also worked at the at the Quaker United Nations Office in Geneva, in grassroots peace-building in Burundi, and establishing and leading a community mediation service. Since 2001 he has been freelance offering organisational consultancy and facilitation, non-managerial supervision, and also latterly coaching. He has also developed and developed a number of professional development programmes and initiatives, including supervision kills, effective conflict skills, team building, reflective practice, managing change, and globally responsible leadership skills and practice. His coaching practice is with leaders and leadership teams, in a wide range of local, national and international organisations. In addition to his coaching, and his faculty role with AoEC, John is a part-time lecturer in leadership and management at the University of York’s Centre for Applied Human Rights. John’s qualifications include: · Practitioner Diploma in Executive Coaching · Diploma in the work of the Change Agent · Advanced Diploma in Therapeutic Counselling (Groupwork Skills) · Certificate in Management and Leadership · Accredited Executive Coach – AoEC

Alan Taylor Faculty

Alan Taylor
Alan specialises in working with managers and leadership teams, building both individual and collective capabilities via the application of a systemic coaching focus. Clients experience the benefits of working with a coach who has walked-the-talk, a coach with a unique combination of senior operational management and leadership experience, coupled with a high level of coaching competence and accreditation. Working in the UK and Europe, Alan supports and challenges clients, such that they stretch beyond stakeholder expectations. Alan’s coaching qualifications include: • Master Practitioner Diploma in Systemic Team Coaching • Advanced Practitioner Diploma in Executive Coaching • Practitioner Diploma in Executive Coaching • AoEC Gestalt coaching course • NLP Diploma

Anne-Marie Rowson Faculty

Anne-Marie Rowson
“As a coach I get a huge kick out of seeing an individual tap into their own personal power and really start to increase their effectiveness, not only in the workplace, but in all aspects of their life. I aim to bring a mixture of curiosity, challenge, compassion and courage to my coaching practice and am constantly learning from my clients.” Anne-Marie began her career in the military and later trained as a business psychologist, working as an external consultant before moving into a series of internal roles focused on leadership and executive development. She has lived and worked internationally and has experienced many different aspects of corporate life including acquisitions, corporate renewal, and transformational change. Working independently for almost a decade, Anne-Marie is a graduate of the AoEC Advanced Practitioner Diploma in Executive Coaching and works with leaders from many different types of organisations, both large and small, private and public. She lives in South Somerset and can frequently be found walking along the South West coastal paths or in the hills in Wales, whizzing around on her motorbike or pottering in her garden.

Filip Fiers Faculty

Filip Fiers
Filip is an executive coach with focus on individual and team development within a business context. His main goal is to make managers and their teams collaborate and perform better in a fast moving, constantly changing environment. Clients use the following words to describe Filip’s style: • open, honest, pragmatic • input can be put into practice immediately • no fluff around concepts, down to earth methodology • great reference framework that helps him to tailor interventions to specific needs • very flexible mode (on-the-go), in an authentic way and with a lot of enthusiasm

George Warren Faculty

George Warren
Based in Wales, George is an ICF accredited executive coach, facilitator and consultant. After a year living in Argentina, George enjoyed nine years in senior management positions in the travel industry. It was here that he noticed that, each time after being coached, he felt unstoppable, that he could tackle any problem. Following up his interest, he studied and practiced coaching, enjoying the challenge of introducing a coaching culture and style to businesses. It was while attending the AoEC’s Practitioner Diploma program that he realised coaching was in his bones. He set up his own practice shortly after graduating, and hasn’t looked back since. An internationalist at heart, George loves nothing more than understanding different cultures and approaches. He has coached clients across Europe, Asia, North and South America, Australasia and Africa. He is deeply passionate about the topics of confidence, potential and enjoying a life and career in line with one’s values.

Joan van den Brink Faculty

Joan van den Brink
Joan’s life purpose is to create intimate environments so that people thrive. This acts as her north star in all her work and interactions with others. She has extensive experience in working with organizations as a senior manager, executive and as a consultant. She has specialised in leadership and talent since 2001 and been an executive coach for over 15 years. Prior to her consulting experience, Joan has enjoyed an eclectic career spanning Marketing, Operations, HR & Communications. Her expertise lies in working with teams and individuals in creating bespoke solutions to specific people needs that range from enhancing team effectiveness through building more trust and intimacy to creating and implementing people capability frameworks to develop desired skills in organisational transformations. She has extensive experience of working in the field of diversity and inclusion to facilitate the development of less favoured groups within organisations. Joan has a strong track record in building trusted advisor relationships and supporting others to grow and develop. In addition to her people consulting work, Joan is an author, executive coach and coach supervisor.

Kate Freedman Consultant Coach and Course Facilitator

Kate Freedman
Kate is independent capability consultant, accredited Executive Leadership and Team coach and experienced facilitator, who has helped hundreds of managers and leaders improve their coaching and leadership capabilities. Kate has 20+ years’ commercial experience in Fast Moving Consumer Goods, Retailing and Manufacturing roles. Prior to setting up her own business, Kate led Unilever UK’s commercial capability programme and was an internal executive and career coach. She is also an experienced and accomplished skills trainer and delivered the in-house coaching skills programme at Unilever. Kate has worked on numerous change programmes and leadership interventions in her learning and development role at Unilever. Kate has worked with numerous supplier proposals to design and deploy training that creates a behaviour change and she understands how to make learning stick in organisations. Kate has been trained as a coach through the AoEC, from Skills Certificate to Advanced programme and understands how the quality of the training can enhance individuals, teams and organisation cultures. Kate’s independent coaching practice retains clients from Unilever and has added clients from Financial Services, Hospitality, and Pharmaceuticals and Technology through Kate’s strong network and associate work. Credentials • Diploma in Executive Coaching (AoEC) • Advanced Practitioner Diploma (AoEC) • Diploma in Supervision • Certified Systemic Team Coach EMCC • Accredited PCC Coach with the ICF (International Coach Federation) • Diploma in Careers Guidance and Development • BSc Food Science and Nutrition and Retail Management

Lucy Tulloch Faculty

Lucy Tulloch
Lucy is an experienced executive and team coach with a 20-year career in specialist travel and tour operations. With a Post Graduate Certification in Business and Personal Coaching, Lucy's determination to help individuals and teams optimise their performance, find fulfilment in their work, and take control of their careers led her to start her own coaching practice. With a natural blend of warmth, challenge, support, and fun, Lucy's coaching approach is highly effective. She brings to her coaching, her exposure to significant business growth, a solution-focused mindset and practical experience of change management. Lucy's passion for travel extends to working with clients globally in industries such as travel, education, financial services, tech, and recruitment. She has continued to enhance her coaching expertise by studying high-performance team coaching, wellbeing and stress management as well as CBT for Coaching. Lucy lives in Oxfordshire with her young family and enjoys cooking and long dog walks in her free time.

Neil Mackinnon Faculty

Neil Mackinnon
Neil is a coach and consultant based in London. Following an early career as a professional musician, Neil transitioned into the business side of the cultural sector. He ultimately spent 12 years at London’s Southbank Centre, the UK’s largest arts centre, in a series of increasingly senior management roles. He first worked with a coach in 2013 and found the experience transformational, resonating deeply with his lifelong fascination with personal development, growth and effectiveness. This experience instigated an odyssey of exploring coaching through a learning cycle of reading, experiencing and practicing. He brought coaching as a style of leadership into his work at Southbank Centre and began gradually building a 1:1 practice externally towards the end of his time with the orgainsation. Neil has trained with RD1st and is a graduate of the AoEC’s Practitioner Diploma program. He is passionate about supporting people to connect with their personal agency, get specific about what they want and become the best version of themselves as they go on the adventure towards getting it.

Susie Bourne Faculty

Susie Bourne
Susie is an AoEC Accredited Associate Executive Coach and Accrediated Team Coach with 15 years of marketing experience at a senior level. She has held roles including Marketing Operations Director at the Telegraph Media Group and Marketing Director for the Times and Sunday Times. She has managed teams of up to 30 and her business expertise includes managing change, strategy, business planning, problem-solving, the creation of training and development programmes for 250+ people, introducing new processes and shaping the culture within newly formed teams. Susie also brings an extra set of skills to the world of business because as well as being a fully qualified Executive Coach she is also a trained, working actress with many high profile adverts and theatre work under her belt.

Valérie Weston Faculty

Valérie Weston
Valérie is a member of faculty for the Practitioner Diploma in Executive Coaching. She is an ICF certified executive coach, coach mentor and leadership consultant, and has over 20 years of experience in the field of people development. Committed to helping individuals and teams make the most of their talents, Valérie believes in mixing lightness and depth to create a supportive yet challenging environment where people can explore, reflect and grow. She has coached and trained executives at all levels from junior managers to managing directors and her clients include DuPont, PwC, HSBC, the World Health Organisation, Smiths Group, Forum for the Future, Concern Universal, Ardagh and Buckingham Palace. Valérie previously held senior leadership and global commercial management roles at a FTSE 100 company and was a volunteer with VSO in Africa. Her coaching roles and qualifications include: - Practitioner Diploma in Executive coaching (AoEC) -Team coaching certificate (AoEC) -Master trainer in coaching / management programmes (HSBC) -Co-active Coach (Coaches Training Institute) -Executive coach and member of faculty for HSBC University, the CIPD and the Leadership Trust. A dual French and British citizen, Valérie is happy to work in French or English.
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