Article
Prioritisation for professionals and the myth of perfection
23rd June 2026 by Georgie Rudd
For working parents, it’s a noisy world of opinion and expectation with pressing demands on every side. Balancing small humans…
Georgie Rudd is the author of The Working Parent Equation: Balancing small humans and big careers (2026) and puts the power of executive coaching into the hands of professionals who want to balance loving their children and their career without losing themselves along the way. A Professional Certified Coach (PCC) with the International Coaching Federation, she draws on two decades of corporate leadership experience. Georgie specialises in executive and working parent coaching, often at the pivotal return-to-work transition point.