Advanced Practitioner Diploma in Executive Coaching

Advanced Practitioner Diploma in Executive Coaching

Transforming experienced coaches into exceptional ones, the accredited Advanced Practitioner Diploma in Executive Coaching is designed to give you the theory, practise, learning materials and long-term support network needed to further your abilities as a first-class coach with a business focus.

Upcoming dates:

Feb 08

08 February 2023 - 06 March 2024

LocationTunbridge Wells, UK/Face to Face

The aim of this diploma is to enable you to expertly coach leaders and senior executives within an organisational context at an advanced level. You will identify the type of clients you work best with, ensure you get the results you contract for and feel completely confident in your coaching practice.
The programme is ideal for both internal and external coaches. Organisations that we have worked with include Hallmark Cards, Plymouth University and Resurgo Spear.

  • Polish your self-awareness, cognitive knowledge, emotional intelligence and transpersonal awareness
  • Develop new strategies and your own personal coaching framework to work with clients or colleagues
  • Develop a good working understanding and grasp of psychological theory and practice to better understand motivation and self-limiting behaviour patterns
  • Gain a profounder understanding and knowledge of leadership models and theory to better coach senior clients or colleagues
  • Focus your coaching practice in a results-orientated style which parallels the work of senior executives who are expected to produce results within defined parameters
  • Deepen your core coaching competencies to coach leaders including creating the right foundations to facilitating personal transformation
  • Ensures your pool of in-house coaches are properly equipped with the best professional skills, knowledge and ethical understanding they need to coach at a deeper level
  • Fosters a coaching culture within your organisation to ensure you have experienced coaches to work with your leaders, managers and wider workforce
  • Increases the capacity of your leadership and management teams to lead through change, innovate and manage performance and development more effectively 
  • Demonstrates tangible improvements as a result of the coaching intervention

What you will learn

Advanced coaching skills – businesses have increasingly stricter requirements for hiring coaching professionals as the market matures and becomes more sophisticated. This diploma goes deeper into coaching methodology, psychological theories and practice as it equips you with skills beyond the core coaching competencies that will enable you to expand your capabilities and grow your business. 

How to do more in service of your clients – developing a greater understanding and knowledge of leadership models and theory will enable you to better support your senior executive and leadership clients as you learn how to create the right foundations to facilitate personal transformation.

Who you are as a coach and finesse your own signature model – you will challenged and supported as you create your own learning. With an emphasis on doing, you will be practising a wider range of techniques and will receive rigorous feedback in order to give you a deeper insight into who you are as a coach, allow you to live your values and be able to authentically express who you are. 

How to be more confident as a coach – we will work with you to support you as you grow in confidence and learn to truly trust yourself as a coaching professional. Adding a higher level of quality to your coaching approach, you will be stretched in a safe environment and will gain new perspectives as you work closely in your peer group and with faculty.

How you learn

This programme requires 14 days over 13 months and consists of several key elements:

Core curriculum – explores what makes advanced coaching advanced, a number of psychological schools of thought and the systemic context of executive coaching.

Skills practise and experiential learning – the AoEC highly values experiential learning and the importance of practising skills in a safe, expertly guided environment. Working in client-coach-observer practice groups, participants will receive robust feedback in order to drive consistent improvement.

Personal development – greater awareness of yourself improves your understanding of others. On the programme, we focus on us as a system and the interactions that take place within it.

An important element of coaching is the understanding of the relationship – our own, and our clients’ responses. You will also be provided with group supervision.

Your learning experience

Together we will create a learning environment in which you will choose a style that best suits you and your coaching practice. Each participant will also act as the client to enhance coaching practise and address real business and development issues.

In order to achieve a vibrant learning community that reflects the dynamics of an organisational system, we have chosen a structure that draws on all our experience of best practice.

  • Orientation day to meet peers and faculty
  • Four 3-day modules approximately eight weeks apart to maintain momentum, continuity and integration
  • Practice groups, which meet physically or virtually between events to consolidate learning
  • Four individual tutorials to attend to academic, professional or development needs
  • Three evaluated audio recordings of your coaching practice
  • An assessment day to complete the programme


EMCC Qualification
Senior Practitioner Level
Equivalent to Postgraduate Certificate

For more detailed information see the EMCC Website.

ICF Qualification
This programme is an Accredited Coach Training Programme (ACTP) and provides you with 131 hours of Accredited Coach Specific Training Hours (ACSTH); the ICF requires a minimum of 125 ACSTH for PCC (Professional Certified Coach).

Graduates of the Advanced Practitioner Diploma are able to apply for ICF credentialing via the ACTP pathway.

Please note that we are in the process of converting from ICF ACTP accreditation of our Advanced Practitioner Diploma to the new ICF Level 2 accreditation. This will take effect from 2023. As the Advanced Practitioner Diploma has been aligned with ICF Level 2 for many years, we do not anticipate changes to the programme structure or content. 

For more detailed information see the ICF Website.

Programme accredited by:


Who is the programme for?

This programme is suitable for experienced coaches who are working with senior executives and business leaders. You will already have substantial expertise of working with senior clients or colleagues as a practicing coach.

How many people will be on the course?

This programme is limited to a maximum of 22 participants to ensure you receive the highest quality learning experience and are provided with rigorous and direct individual feedback from faculty.

How do I apply?

You can apply for the Advanced Practitioner Diploma in Executive Coaching programme online. To ensure it is the right programme for you, there is a thorough and thought-provoking entry process. This uses four questionnaires with a follow-up individual tutorial that will enable you to identify your strengths, development areas and then to create a personal learning plan for the course.

The two-stage entry process is:

Stage 1

Initial application, completion of competency self assessment questionnaires which provide a starting point for ongoing discussion and analysis, and will be used:

• to provide a basis for your Learning Plan

• at your first personal review.

Stage 2

In-depth personal review with a faculty member. Following this meeting you will hear whether you have been accepted or whether you will need a further tutorial.

If you would like to find out more before applying, please do not hesitate to contact us and we will be delighted to help you in any way we can.

Is there any pre-course work?

No but a comprehensive recommended reading list is sent upon acceptance onto the programme. This can be started prior to attendance.


Our faculty are all highly experienced executive coaches in their own right with a range of backgrounds in various professional sectors. Click here to see a list of faculty.

Is this course residential?

Yes. Situated just two miles outside the spa town of Royal Tunbridge Wells, Salomons Estate is a stunning Victorian mansion, designed by the acclaimed architect Decimus Burton. Set in 36 acres of rolling gardens, parkland and woods, it enjoys an enviable location in the heart of England’s garden, yet within an hour’s travel of central London.

How much does the programme cost?

We have costed the programme at a level commensurate with top quality trainer fees and external course assessment/supervision and this has remained the same for several years. The course fees are £8,900 + VAT plus, there are additional residential costs of £1,600 + VAT.

What does the programme fee include? What do the residential costs include?

The programme fee includes attendance on 14 programme days, all study materials, access to AoEC learning platform, four individual tutorials, three external recorded observations and assessment.

Residential costs include refershments, meals and accommodation at Saloman's Estate, Kent, UK.

Is funding available for my training?

The programme fees (course fee and residential costs) must be paid before the start of the programme or, we also offer a payment plan which will split the cost of the course over 12 payments that will be taken via Direct Debit.

What is your dress code?

We recommend wearing comfortable, casual clothing on course dates.

What happens if I cannot attend all of the module dates?

Attendance at the orientation event, each scheduled module and the assessment day for your Advanced Diploma programme is required in order to successfully complete the programme. Please check all dates as advised. 

Exceptions will be handled on an individual basis at the discretion of the faculty.

What happens if I don't pass?

Our primary aim is to create a programme of the highest standard that also reflects value for money. This means that we make a promise to get you through to graduation, provided that you undertake to submit all required work to the standard outlined by the tutors.

Should your first attempt at assessment be incomplete, we will arrange with you to repeat your assessment.

What additional support do I receive upon graduation?

On graduation you will receive a free 12-month AoEC individual accreditation which can be renewed for a small fee after a year. You will also receive free membership of the AoEC’s Alumni Association and a free 12-month membership with Enterprise Nation along with discounted insurance and other discounts to specific services.

Are there any language requirements?

This programme is delivered in English. 

You must be able to speak and understand clear English to undertake this programme.

Some of our Partners deliver programmes in the local language - please contact them to discuss.

Can I transfer course credit?

We expect applicants to commit to and complete the full programme. We don't currently accept transfers of course credit from other programmes. If, in exceptional circumstances, you do not complete the full programme, we will provide written confirmation of the hours completed.

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£8900.00 exc. V.A.T.

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