Based in Wales, George is an ICF accredited executive coach, facilitator and consultant. After a year living in Argentina, George enjoyed nine years in senior management positions in the travel industry. It was here that he noticed that, each time after being coached, he felt unstoppable, that he could tackle any problem. Following up his interest, he studied and practiced coaching, enjoying the challenge of introducing a coaching culture and style to businesses. It was while attending the AoEC’s Practitioner Diploma programme that he realised coaching was in his bones. He set up his own practice shortly after graduating, and hasn’t looked back since. An internationalist at heart, George loves nothing more than understanding different cultures and approaches. He has coached clients across Europe, Asia, North and South America, Australasia and Africa. He is deeply passionate about the topics of confidence, potential and enjoying a life and career in line with one’s values.