The power of group coaching in learning and development

18th September by Karen Smart

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In the ever-evolving landscape of professional development, organisations are constantly seeking innovative strategies to empower their workforce. One such strategy that has gained considerable recognition in recent years is group coaching. We take a look at why it is not just another buzzword, but a vital component of a successful learning and development strategy that can transform the way employees learn and grown within a workplace setting.

What is group coaching?

Group coaching is a dynamic approach that brings together individuals with similar needs or goals, allowing them to learn and grow collectively. Unlike more traditional one-to-one coaching, it fosters a collaborative environment where participants can leverage each other’s experiences and insights.

Why is group coaching essential in L&D?

Diverse perspectives

One of the key advantages of group coaching is the exposure to diverse perspectives. In a group setting, participants often come from various departments, backgrounds and levels of experience. This diversity enriches the learning experience by offering different viewpoints and solutions to common challenges. It broadens the horizons of learners, encouraging them to think beyond their usual boundaries.

Peer learning

Group coaching leverages the power of peer learning. Participants can share their successes, failures and strategies with their peers creating a supportive network for continuous development and improvement. This peer-to-peer knowledge exchange can be incredibly motivating and is often more relatable than guidance from a single coach or instructor. This has the additional benefit of building confidence through building success autonomously from within a group of peers, rather than thinking that external experts will somehow provide greater wisdom


Group coaching instils a sense of accountability. When participants set goals and action plans together, they feel a collective responsibility to follow through. The presence of peers and the desire not to let the group down can be a powerful motivator, ensuring that learners remain committed to their development journey.

Cost efficiency

Group coaching can be a more cost-effective option compared to individual coaching, making it an attractive option for organisations with budget constraints. It allows more employees to access personalised development experiences without a substantial increase in costs.


Group coaching is highly scalable, making it suitable for organisations of all sizes. Whether you have a small team or a large workforce, you can implement group coaching programmes to meet your specific needs.

Supporting learners in an organisational setting

In an organisational environment, group coaching can be tailored to address various aspects of professional development:

Leadership development – group coaching can help aspiring leaders develop essential leadership skills such as communication, decision-making and conflict resolution, while providing a safe space to practice and receive feedback.

Team building – it can enhance team dynamics by improving communication, trust and collaboration between team members. It can be particularly valuable for newly formed teams or those facing challenges.

Skills enhancement – whether it is improving technical skills, project management or customer service, group coaching can accelerate skill development by allowing participants to share best practices and learn from each other.

Change management – during times of organisational change, group coaching can offer emotional support and guidance to employees, helping them adapt to new circumstances and challenges.

Career advancement – group coaching can support employees in navigating their career paths, setting goals and developing the skills and strategies necessary to advance within the organisation.

Group coaching is not just an optional bolt-on to your learning and development strategy. It is a proven and fundamental component that can drive success and foster of a culture of continuous learning within your organisation. By harnessing the power of diverse perspectives, peer learning and accountability, group coaching can effectively underpin learners in achieving their development goals and contribute to the growth and success of the organisation.

Embrace the transformative potential of group coaching, and watch your workforce thrive.