Practitioner Diploma in Executive Coaching – now running virtually

Please note: For the foreseeable future the Practitioner Diploma programme will be run virtually. It remains an experiential programme with no changes to content, faculty, practice, accreditation or quality. As the programme is now being run virtually we are passing on the saving of venue costs onto our participants. Therefore there is a discount of £495 + vat to the advertised price for these virtual programmes. Please do not hesitate to ask us how we have adapted this programme to ensure you receive the high quality that we demand of all of our programmes.

The Practitioner Diploma enables you to become a qualified coach. It explores coaching’s key principles, develops your unique personal style and equips you with a toolbox of skills indispensable for coaching in a corporate environment. It’s rigorously designed to meet the core competencies for accreditation/credentialing with three of the top coaching bodies, the International Coaching Federation (ICF), European Mentoring and Coaching Council (EMCC) and the Association for Coaching (AC).

Reasons to enrol:

This is the ideal course for learning how to put theory into practice and developing marketable skills in your own personal style – perfect whether you aim to become a professional qualified coach, coach part-time, an internal coach or would like to take your people management role to the next level. It is also ideal for you if you procure coaching for your organisations.

You will work closely with the AoEC’s highly skilled faculty who combine coaching expertise, with extensive business leadership and Masters level psychological experience to achieve the high standards of our carefully designed Practitioner Diploma programme.

Read about Samantha's experience training virtually on the Practitioner Diploma

What is involved?

This course is a highly experiential programme which includes a combination of directed learning, coursework and supervised coach practice where you will receive constructive feedback to develop your confidence and abilities.

Held over a series of 3 two-day modules plus an assessment day and supported by an intuitive e-learning programme, participants work with the AoEC’s comprehensive coaching model around Beginnings, Middles and Endings to mirror the Executive Coaching process.

Participants are expected to attend all modules, take part in the 1:1 and group tutorials, have a minimum of two practice clients and complete the required coursework.

Please download our brochure (right hand side of page) for more information about the course and each module.

Who is the course for?

This course is appropriate for people who have an understanding of coaching.

Participants typically include experienced managers, trainers, consultants and people already in a coaching role and wanting to develop their skills or to become a qualified coach.


“It is a very comprehensive and compact program. It also allows us to find our own unique model of coaching based on our background, strengths and interests. Therefore, it is very strong yet flexible.” Unilever – Director

“Opened up the world of coaching for me; with a focus on some popular models and how to apply in corporate practice. Enlightening!” Rakish Rana – Executive Coach

“The Practitioner Diploma course provided a fantastic blend of concepts and practice. The course facilitators were first class.” Linda Miller – HR Consultant Accreditation

Click here to listen to Paul speak about his experience on the Practitioner Diploma

Our 100th Practitioner Diploma programme – some words on what makes this programme special


Our Faculty are all highly experienced executive coaches in their own right with various backgrounds in the corporate sector.

Sarah Carrington
John Gray
Moira Halliday
David Kesby
Kirstie McLachlan
Lizzie Pawsey
Brigid Russell
Karen Smart
Alan Taylor
Kay Young
Karen Gervais
Have a look at their profiles on the Faculty page.


If you would like to become an accredited coach there are two components that require your consideration.
The first is that you will need to do a programme that is accredited.

This programme has been accredited by the main internationally recognised coaching bodies – more than any other UK provider in our sphere – the International Coaching Federation (ICF), European Mentoring and Coaching Council (EMCC) and the Association of Coaching (AC).

We can therefore offer you professional and academic credentials that will be recognised internationally.

The second thing to consider is your own individual accreditation. Each professional body has similar but different requirements for individual coach accreditation at different levels. Completion of this programme will provide you with the following:

ICF (International Coach Federation)
Represents 60 Accredited Coach Specific Training Hours (ACSTH). The ICF requires 60 Coach Specific Training Hours when applying through the ACSTH path for individual coach accreditation for ACC (Associate Certified Coach).

For more information visit the ICF website.

EMCC (European Mentoring and Coaching Council)
Practitioner level
Equivalent to UG degree / NVQ5

For more information visit the EMCC website.

Association for Coaching
AC Accredited Award in Coach Training

For more detailed information see the Association for Coaching website.

Financial Support

There is a £250 discount for individuals who have completed the Coaching Skills Certificate with AoEC.

Interest free payment plans are available if you wish to pay for the programme in installments. Please contact us for further information.


In addition to our open programmes, the Practitioner Diploma in Executive Coaching is also available for delivery to groups of people within organisations. Please contact Karen Smart, Head of Consultancy to discuss

The Practitioner Diploma is also available in the following locations:

Brazil, CroatiaEast AfricaEstonia, GermanyIreland & N. Ireland, PolandScotlandSerbiaSwitzerlandTurkey and UAE.

Please click above location for further information.

Upcoming Programme dates in London/virtual

Show the next months in

PD130 Module 1, 02 – 03 Nov 2020

PD130 Module 2, 01 – 02 Dec 2020

PD130 Module 3, 05 – 06 Jan 2021

PD130 Assessments: 2nd OR 3rd February 2021, 02 – 03 Feb 2021

All sessions will held via zoom and will be live with faculty and not pre recorded.

PD131 Module 1, 03 – 04 Dec 2020

PD131 Module 2, 14 – 15 Jan 2021

PD131 Module 3, 11 – 12 Feb 2021

PD131 Assessments: 11th OR 12th March 2021, 10 – 11 Mar 2021

All sessions will held via zoom and will be live with faculty and not pre recorded.
Course Location Venue Dates Price exc. VAT   Status
Practitioner Diploma in Executive Coaching View Dates Virtual VIRTUAL 02 Nov 2020 – 03 Feb 2021 £4,995.00

Practitioner Diploma in Executive Coaching



02 Nov 2020 – 03 Feb 2021

£4,995.00 exc. VAT


Register Now » Available
Register Now » Available
Practitioner Diploma in Executive Coaching View Dates Virtual VIRTUAL 03 Dec 2020 – 12 Mar 2021 £4,995.00

Practitioner Diploma in Executive Coaching



03 Dec 2020 – 12 Mar 2021

£4,995.00 exc. VAT


Register Now » Available
Register Now » Available
Our next programme will be available soon. Please register your interest with our Programme Manager - details below.

Have a query?

Sue Burston


Coach Training

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